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How to send an email campaign to your customers

Updated 7 November 2026 · 2 min read · By Diego, founder of Loyaltygo

In short

In the dashboard, in “Campaigns”, you write the subject and the message (or use a template), send yourself a test and tap “Send campaign”. It only reaches the customers who ticked the offers box. Then you see how many opened it, how many clicked and how many came back within 7 days. You get 30 emails a month on the free plan and 300 on the Business plan.

On this page
  1. How do I send it?
  2. What limits are there?
  3. What results do I see?
  4. Frequently asked questions

How do I send it?

  1. 1Open “Campaigns” in the dashboard.
  2. 2Choose who it goes to in “To:” (everyone, or one location’s customers) and, if you like, “Use a template:”.
  3. 3Write the subject and the message, check the “Preview” and tap “Send me a test”.
  4. 4Tap “Send campaign”.

What limits are there?

  • 30 emails a month on the free plan and 300 on the Business plan. With the paid plan you can add packs of 5,000 emails for $30 a month (in US dollars; prices depend on your country).
  • At most 3 campaigns a day.
  • If a campaign is going to more customers than the emails you have left this month, it isn’t sent: that way no one is left out halfway through.
  • Birthday greetings and tests don’t count.
Loyalty card of Brisa, a sample café, in the phone’s Wallet: 7 of 10 stamps shaped like a coffee cup
This is what a loyalty card looks like on a phone. Brisa is a sample café, made with Loyaltygo: the customer saves it to Apple Wallet or Google Wallet by scanning a QR code.

What results do I see?

“N opened”, “N clicked” and “N came back within 7 days”. If you send from your own Gmail or Outlook, opens and clicks can’t be counted.

Frequently asked questions

Can I email all my customers?

Only those who agreed to receive your offers when they signed up. For the rest, you have the automatic notifications.