Automatic notifications: birthdays, customers who stop coming and when they pass by
Updated 7 November 2026 · 2 min read · By Diego, founder of Loyaltygo
In short
From “Design card” you turn on three notifications that reach the customer’s phone on their own: the birthday greeting, a notification with an extra stamp for anyone who hasn’t come in for some days, and a reminder when they pass near your business (on iPhone). All three are off until you set them up.
On this page
How does the birthday greeting work?
You write your message (up to 120 characters) and it’s sent at 8:00 on their birthday: “Happy birthday, Ana!” and your message. It reaches their card on iPhone or in Google Wallet, and by email only if they accepted your offers. It needs the customer to have given their birthday when signing up.
And the notification for those who stop coming?
- “Days without coming in”: from 7 to 120 (21 if you don’t change it).
- “Time to come back”: from 2 to 30 days (7 if you don’t change it).
- The gift: 1 to 3 extra stamps (or points).
- The message: “We miss you, Ana. Come back before Dec 15 and we’ll give you an extra stamp.” It goes out at 8:05 and only to those who have the card on their phone. It isn’t available on “Challenges” cards.
And when they pass near the business?
You tap “Find my business”, look it up on the map and save it. When a customer with an iPhone passes within about 150 m, the iPhone reminds them of their card and how many stamps they have left to go, or shows your own text of up to 60 characters. Google Wallet doesn’t have this notification.
Frequently asked questions
Do they cost anything?
No, they come with the card on every plan.
Can I send a message to all my customers?
By email, with a campaign: see email campaigns.