The free plan, the customer limit and how to cancel
Updated 7 November 2026 · 2 min read · By Diego, founder of Loyaltygo
In short
The free plan covers up to 30 customers, with no end date. When you reach it, no one new can join, but those who already have the card keep collecting and redeeming. The Business plan costs $49 a month + tax (or $490 a year) (in US dollars; prices depend on your country), with unlimited customers and no commitment: you cancel whenever you like from “Settings” → “Subscription”.
What happens when I reach the limit?
The dashboard warns you when you reach 20 and 25 customers. At 30, your card’s page tells new people that no customers are being added for now; those who already have the card don’t notice anything.
How do I cancel?
- 1Open “Settings” → “Subscription” → “Manage subscription”.
- 2Cancel. The plan stays active until the end of the period you already paid for.
- 3After that, the first 30 customers keep working and the rest are paused (they can’t collect or redeem), as are the extra locations. Your data is kept.
Frequently asked questions
What if I want to delete everything?
It’s a separate step: “Delete my account permanently”.
What happens if a payment fails?
You have 7 days to fix it before anything changes.
Where are all the prices?
On the pricing page, with the prices for your country.