How to ask every new customer for a Google review

Updated 7 November 2026 · 2 min read · By Diego, founder of Loyaltygo

In short

You choose your Google Business Profile and tick “Ask every new customer for a review”. About 2 hours after they sign up, between 10:00 and 21:00, the customer gets an email with the “Leave my review on Google” button. It’s free for the first 10 new customers each month; to ask all of them, the “Google reviews” add-on costs $9.99 a month + tax (in US dollars; prices depend on your country) and comes with the paid plan.

On this page

What does the customer see?

When they sign up, the page tells them they’ll get an email asking for their opinion and lets them tick “I’d rather not get that email.” If they don’t tick it, they get a single email with the button to your profile.

Anything else to know?

  • It’s off until you choose your profile and turn it on.
  • For now it goes to a single Google profile: one per location will come later.
Loyalty card of Brisa, a sample café, in the phone’s Wallet: 7 of 10 stamps shaped like a coffee cup
This is what a loyalty card looks like on a phone. Brisa is a sample café, made with Loyaltygo: the customer saves it to Apple Wallet or Google Wallet by scanning a QR code.

Frequently asked questions

How much does it cost?

Free for the first 10 new customers each month. For all of them, $9.99 a month + tax (in US dollars; prices depend on your country): it’s on the pricing page.